About

Trust the Algorithm is grounded in a simple idea: culture acts as a foundation of reality, informing our collective assumptions, habits, and accepted truths.

This is a shop for art apparel - clothing that plays with absurdity, contradiction, and a general sense that something is off. Maybe just enough for you to look twice, question the script, or quietly smirk.

Because in strange times, levity matters. Not as an escape from reality, but as a way of surviving it. Humour can cut through the noise, collectively interrupting the feedback loop, allowing people to stay connected, and imagine different futures.

The brand started with the concept for Camp Intense. Dreamed up on a camping trip with old friends - where the drinks flow freely, the conversations get weird, and the night goes further than expected. That mix of chaos, humour, and invention stuck.

I’m Allen Deargle, based in Rossland, BC - a small town in the heart of British Columbia’s mountains.

This is art apparel for people who don’t fully buy the story they’re being sold.

Wear it as a joke, or a small act of resistance.

Trust the Algorithm.